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“I’M TOO BUSY
TO ADVERTISE.”
21st October 2019
Sam Falkous
Have you ever found yourself making
that statement? It’s quite probable;
it’s something we have heard from a
lot of Durham business owners in the
past 15 years. When we have a few
orders in the pipeline or our
appointments are filled for the next
few weeks, we can sometimes feel
like advertising is not a priority.
It’s great to have your order book or
appointments filled for the next few
weeks. What more could a small
business want? However, is this
really a reason to stop advertising? If
you are busy prioritising customers,
how can you find time to advertise?
Consider the following:
Today’s Advertising Attracts
Tomorrow’s Customers
Let’s say the diary is full. In that case
advertising is a waste of time and
money, true?
Firstly, think about it this way. If your
business is fully booked for 4 weeks,
what about weeks 5, 6 and 7? After
the busy period is over, are you
guaranteed that it will continue?
Perhaps you rely on referrals, but are
referrals a sure thing? Referrals are
fantastic, but you can’t be sure that
they will come from the right kind of
customers, requesting the right kind
of service. If you use targeted
advertising now, you are far more
likely to fill the diary with the right
kind of work.
Additionally, think about the purpose
of advertising. As well as immediate
revenue, a strong marketing
campaign can make your business
the obvious choice for potential
customers. To illustrate, how many
times in the past year have you
watched or listened to an
advertisement for a car insurance
price comparison site? While you
may not immediately use the service,
as soon as your car insurance is up
for renewal, what will you think of?
(Simples..)
You see the point: no matter how
busy you are, advertise today to
ensure you stay busy and strengthen
your brand.
How To Make Time
As a small business owner, you have
many responsibilities that demand
your time. You need to focus your
time and energies on keeping your
customers happy. So while you agree
that advertising is important for the
long term, how can you find time for it
in the short term?
The answer to that one is simple.
Delegate the workload to a friendly,
local company who understands your
company, products and target
audience. Drop Quickstamp an email
to sales@quick-stamp.co.uk or
complete the form below to discuss
the very best advertising solutions for
your company. From high quality
printed advertising to web and social
media solutions, Quickstamp can
help you stay busy for months and
years to come.